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I’ve been thinking about Google+ a lot in these last few days, and of course, I have watched a lot of Google propaganda.

Google’s BHAG is to “organize the world’s information and make it universally accessible and useful.” This is their goal. To dominate the worlds information organization market, which is also sort of the right to exist for IT in general. On the other hand, there’s Facebook with 750M+ (mostly also Google) customers (as they claim while Google can operate as a BS-detector here), all gathered and hunted by some 60 employees. That’s also insane. Because of all this insanity it’s hard to take a step back and see from the heliview who’s really running in which direction here.


Microsoft’s BHAG was and still is “A computer on every desk and in every home.” To me, that doesn’t seem big and hairy enough anymore. Because what to do when there are places in the world where desks and homes are filled with desktops and laptops? Ask Microsoft. Some big bad wolf will come along and will probably say something like: “Hey,  here’s an iPod, iPhone and an iPad, you can carry it around and it does even more cool stuff.. We also have combined it with iTunes. And. Oh yeah, it’s a lot easier to operate”. Remember when people thought they COULDN’T understand computers? When people were afraid of the dark and didn’t even think about replacing their 17 typewriters for one PC?

This information revolution, from typewriter to iPad 2, has happened within 20 years or so. Never before (since mankind started using tools, to the Industrial Revolution, until a little more than 10 years ago) in history, have we revolutionized our way of living in such a fashion as in the last few decades. I think we should call the first decade of this century the Information decade or maybe even the Google decade. “Beam me up Scotty, to a whole new century!”

I see a comparison between Google and Facebook like in Apple and Microsoft. Facebook (MS) first developed the greatest (social media) platform for its time, accompanied by the largest customer base within their market (social media). Then there’s Google (Apple), who thanks Facebook for creating the largest social community in known history of mankind. So what do they do next? Adjust, adept and improve (like Navy Seals or any other living organism in this universe). They’ve carefully waited until it was their time to come on to the stage. They just sat there, waiting, while studying every little thing and then take the best out of the rest (FB,twttr,LnkdIn, etc.) and add something new and valuable to it (circles, group video chat, etc.). On the other hand, they can say: “We’ve invented our innovation a long time ago. We kick ass and take names in this business.”

 

 

This thing is all about innovation based on user experience feedback. Stop doing this for a fraction of a moment and you’re out of the game. It kind of reminds me of this book, the Marathon, by Stephen King.

 

 

IBM > Microsoft > Apple > AltaVista (who?!) > Yahoo > Google > Facebook > (Google) ?

I’ve left one chain out of there on purpose. Well it’s there, but I wanted to show you the chronological cycle and therefor only repeat Google in the end. The natural cycle has been disturbed by one of these parties before. And I’m not talking about AltaVista. Nuh-uh. It’s Apple.

They’ve shown Microsoft, at the moment their BHAG started shrinking and lost only a few hairs, the iPod, iPhone and iPad. They haven’t taken over their market (yet) but what’s to come? At least they’ve opened up a possibility to do so and are heading for a better position. Just look up the Android and iPhone market share, look where it came from and look where it’s going. Maybe to the iCloud? Oh yeah, and don’t forget Nokia’s press announcement in February about their partnership with Microsoft. Step 2, look at Nokia’s market share, since the press release. Then laugh and nod along with me. After that we, Nokia users, will all cry because it could have been such a nice ride.

I think Google has created something that ‘feels’ even better for their users, + they have more information to offer users in another sense (compared to Facebook).  The thing is that they have already organized all the information on this planet that Facebook didn’t. Now it’s time for them to bring their magic wand to the arena and show us their trick. I’m really curious, especially since they’re also competing other social networks than just Facebook. Therefore I wouldn’t just call it the Facebook-killer, no. I would rather call it a piece of innovation within social media, whether or not they become the Facebook-killer. They’ve also just anounced that a part of the division is still working on the business part of the network. I’m really curious what this will look like, since we now know that it’ll even get bigger, bolder and hairier than we previously thought!

Together with all these posibilities I see the ability for Google to pull this off in a sort of Peter Gibbons kind of way.

Give it a year to see where it’s going, and focus especially on the way they will listen to their users. If this goes FUBAR like Buzz did, it’s dead within 3 weeks. If not, how long till we stop replying emails? I guess the second. I guess less than 5 years. Does this mean Facebook is the new Myspace? I don’t know. Only the future can tell.

 

 

Bill Gates expresses shame, when being asked how he feels about the succes of the iPad

Bill Gates expresses shame, when being asked how he feels about the succes of the iPad

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